Memory training has helped me understand how to make presentations more memorable.
In my 20 years of presenting to thousands across the world, it is not what you say, but what images and connections are formed in people’s heads that matter when being memorable and more importantly, creating impact with your message.
How are you best going to take the words out of your mouth and have them encoded as images in your audiences minds?
Here are 5 tips to help you encode your words for your audience and be a more memorable speaker.
1. Tell stories
Images intertwined together in groups are stories. Stories create association with the information presented, which helps you remember better.
2. Use of language
The use of technical language makes it difficult for people to encode. Make it easier for them by using visual language, introducing movement and various tones in your voice.
When something is funny we tend to remember. That is because it evokes an emotion which is a strong memory trigger.
Don’t just present information. Make it fun and exciting. Play games, role play, get people up on stage (This works for me), and have a laugh.
5. Think of the message, not you
This is a big one. If you’re someone who freaks out at the thought of delivering a speech, think about the message your trying to get out there. The impact it will have, and your cause. It will motivate and even inspire you.